Because we’re the same. All we want is simple access to a rich outdoor life, filled with adventure and fun. We come up with the stuff, the solutions that open the door to all sorts of exploration. But you and your curiosity are what drive us to keep inventing, improving, and perfecting the things that make the couch worth leaving.

So, who exactly comprises "us"? We are a quite diverse group of hikers, backpackers, wanderers, boaters, adventurers, surfers, vanlifers, climbers, skiers and fishers. But also teachers, nurses, scientists, artists, moms, activists, conservationists, researchers, musicians and designers. Un-sung heroes of the outdoors, who all in our own way need a passage to nature and exploration - to be happy, be creative and be alive. Our tribe is roaming all corners of the globe, and has an inspiring spread from seasoned overlanders to passionate everyday explorers with zero tent nights. We all belong. And we’re all in it together.